dform makes beautifully intricate patterned lighting fixtures and screens. We developed a minimalist and clean photographic and design style to showcase their products consistently across web, print and advertisements.
The challenge in creating the website was that it had to appeal to regular consumers as well as interior designers and architects who need much more detailed information on custom orders. We developed a simple system for sorting fixtures by pattern, shape and custom application.
The design language was carried over from the website to the catalog and other printed materials.